Last week I shared some quick tips and a workbook to help you get clear on who your stakeholders are and why this is so important (you can read that post here). This week I’m building on that and ... View Post
Know your stakeholders: Get clear in four simple steps
Every day we hear how important it is to define our ideal client. To work out who they are, what they do, what they like, and when they sleep (ok, the last one may be a slight exaggeration). The ... View Post
THE FIVE SINS OF MEDIA RELATIONS: HOW MANY ARE YOU COMMITTING?
Have you tried to pitch a story idea to a journalist lately? Are you inadvertently committing a media relations crime? We all love getting great media coverage, but there are five key offenses to ... View Post
